Agency: Bartle Bogle Hegarty
Client: Audi UK
Focus: User Interface Design
The arrival of the new Audi Q8 is announced in a spectacular major campaign – Big Entrance. To celebrate the launch of the new Audi Q8, I was fortunate to work alongside a couple of talented creatives and marketing experts to introduces the all-new model to the UK market across the responsive website.
The Audi business is in the middle of significant shifts for it’s online presence. I had the pleasure to work on product development for a key initiative in challenging the way they may do business with their customers. Working from Audi’s customer research and closely with UX/Creative leads to define a potential a solution with best in class customer experience and superlative visual design at it’s heart.
Creative Director: Ross Mawdsley
Interaction Design: Fidelis Akoh, Pedro Venetucci